209-984-3952 jd@daviddesign.com

Branding and Identity

Every business / non-profit / organization is unique. Identifying those unique traits and communicating them to your audience in a coherent way is the key to successful branding and visual identity. It’s what separates you from your competition. People form feelings about your company based on experiences that they have had with your brand. The best brands inspire confidence and help shape your business or organization’s relationship with their audience. Logos, media, packaging, social media and your website are all visual expressions of your brand.

Calabria Ski Boats

Calabria Ski Boats

Calabria crafts high end boats built specifically for water skiing and wake boarding. Their boats are used in waterski competitions. They also sold a limited number of boats commercially. A small US company seeking brand recognition in a larger market. They needed to...

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Peace, Love, Veggies

Peace, Love, Veggies

Peaceful Valley Farmer's Market is held in East Sonora, California on Friday evenings May thru October. Market Organizers Erin O'hare and Perry Turnbull wanted to create something unique and memorable that was an expression of their personal beliefs. View more...

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Sierra Nevada Adventure Company

Sierra Nevada Adventure Company

Founded in 1990 by Shawn and Jill Seale, Sierra Nevada Adventure Company (SNAC) is a Sierra Nevada institution. SNAC purveys outdoor clothing and recreational gear from their stores in Sonora, Murphys and Arnold, California, located northwest of Yosemite National...

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Honeybear Surf Wax

Honeybear Surf Wax

Honeybear Surf wax is hand made from bees wax. Design emphasized craft aspect & name recognition. Small budget, I now have a lifetime supply. View more branding and identity projects by David Design.

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The Blue Collar

The Blue Collar

The Blue Collar Sports Bar was a Sports Bar in Sonora back in the 90's. Anyone remember the 90's? Client printed the logo on a lot of custom merchandise. View more branding and identity projects by David Design

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Hibernation Logo

Hibernation Logo

Hibernation Hearth & Home is a home decor retail store in Tuolumne County, California. They specialize in wood and gas heating stoves and fireplace inserts. Hibernation's local competition includes Lowes, WalMart and Orchard Supply. They are proof that a local...

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Outer Aisle Restaurant

Outer Aisle Restaurant

Outer Aisle is a farm-to-fork restaurant located in Murphys, California. In designing the logo we tried to embody the idea of mealtime as a sacred experience. Owners, Eric and Christine Taylor truly believe in the healing power of organically grown food. On two...

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Prepaid by GSC

Prepaid by GSC

Golden State Cellular (GSC) was a cell provider serving several counties west of Yosemite National Park until being purchased by Verizon in 2015. In addition to their standard 2-year phone contracts, GSC also offered prepaid service that allowed users to buy...

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GBBO Logo

GBBO Logo

The Great Basin Bird Observatory (GBBO) is a non-profit organization dedicated to the conservation of birds and their habitats in the Great Basin. Their founder needed a logo with a timeless feel that would last for years without becoming dated. The design was...

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All-Outdoors Logo

All-Outdoors Logo

Your graphic identity needs to capture your company's essence. Here, hand-rendered calligraphy helps communicate fresh air, movement, optimism and energy. All traits associated with All-Outdoors Whitewater Rafting's distinctive brand. View more branding and identity...

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Stellar Builders

Stellar Builders

Stellar Builders is a design and build contractor. Owners Mark Zubek and Chad Greensburg considered their brand and identity as part of their initial business plan. Their typography needed to communicate strength and stability and the star reference was a natural....

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Sierra Waldorf

Sierra Waldorf

Poster design for the 2010 Sierra Waldorf School Auction. Both my son and daughter attended school here. Event branding focused on the school sponsor and the fun feelings associated with the event which we tried to echo in all of the auction promotion materials and...

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