Sierra Mac River Trips guides guests on whitewater rafting trips down Cherry Creek and the Tuolumne River near Yosemite National Park. Owner Marty McDonnell was a pioneer in the development of self-bailing rafts and rafting on Cherry Creek, one of the most challenging whitewater rafting trips in the US. Their reputation in the industry is impeccable, and their story compelling, but their website wasn’t communicating their core strengths effectively. Our goals when redesigning their website (www.sierramac.com) were to create a mobile responsive site that would convey their unique history and status, and work to draw clients from visitors to Yosemite National Park. We implemented a calculated keyword strategy and focused on the user experience to create a site that was easy to find and use. View more websites by David Design here.